Multiple Choice
Which of the following is most likely TRUE of infomercials?
A) They are the most popular method of direct-marketing.
B) They typically air during prime time on network television.
C) They are used if the product needs to be demonstrated.
D) They are typically used for products with low profit margins.
E) They are usually used for products that are widely available in retail outlets.
Correct Answer:

Verified
Correct Answer:
Verified
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