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    Advertising and IMC Study Set 2
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    Exam 4: Action and Interaction: Direct Response and Promotions
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    The Four Main Players in Direct-Response Marketing Are the Advertisers,the
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The Four Main Players in Direct-Response Marketing Are the Advertisers,the

Question 144

Question 144

True/False

The four main players in direct-response marketing are the advertisers,the agencies,the media,and the government.

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