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    Advertising and IMC Study Set 2
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    Exam 4: Action and Interaction: Direct Response and Promotions
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    Direct-Response Messages Are Constantly Being Measured,enabling Direct Marketers to Learn
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Direct-Response Messages Are Constantly Being Measured,enabling Direct Marketers to Learn

Question 49

Question 49

True/False

Direct-response messages are constantly being measured,enabling direct marketers to learn what works and to modify future campaigns based on results.

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