Essay
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Kraft is known for its cheese products,but the company also manufactures several consumer packaged goods products,such as mayonnaise,salad dressing,barbecue sauce,macaroni and cheese,and other types of food products sold in grocery stores.A large portion of Kraft's marketing communication budget is spent on incentives such as sales contests and retail kits.
-What type of promotion could Kraft provide to retailers to call their customers' attentions to Kraft's products?
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