Multiple Choice
The Atlanta Journal-Constitution received a press release announcing a new Apple Store opening in the area.Soon after,the newspaper ran an article on the store's grand opening,with a photo of the long lines of eager customers waiting for the store to open on its first day.In this scenario,the Atlanta Journal Constitution functioned as a(n) ________.
A) opinion leader
B) advocacy advertiser
C) publicist
D) implied third-party endorser
E) philanthropist
Correct Answer:
Verified
Correct Answer:
Verified
Q47: Refer to the passage below to answer
Q48: Public communication campaigns can be used to
Q49: A public relations news release typically runs
Q50: Refer to the passage below to answer
Q51: Point-of-view messages are called _.<br>A)corporate identity advertising<br>B)advocacy
Q53: News releases must be written in the
Q54: Public relations specialists design ads,prepare written messages,and
Q55: All the communication efforts aimed at the
Q56: Sandra works for the local chapter of
Q57: Ian works in the public relations function