Which of the Following Best Explains Why Public Relations and Advertising

Multiple Choice

Which of the following best explains why public relations and advertising need to find common ground and integrate their efforts?

A) Companies can no longer afford to support both departments.
B) The time and costs associated with public relations can be prohibitive.
C) Public relations specialists lack the skills necessary to create productive campaigns.
D) Brand messages from public relations and advertising need to complement each other to create a consistent brand image.
E) The FTC has established laws that make advertising more and more difficult.