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    Advertising and IMC Study Set 2
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    Exam 3: Public Relations
  5. Question
    Material That Is Published to Support a Company's Marketing Public
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Material That Is Published to Support a Company's Marketing Public

Question 38

Question 38

Multiple Choice

Material that is published to support a company's marketing public relations efforts is known as ________.


A) a feature story
B) a media kit
C) collateral material
D) supplemental material
E) an annual report

Correct Answer:

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