In Difficult Economic Times,the Public Relations Budget Is Likely to Suffer

Essay

In difficult economic times,the public relations budget is likely to suffer more severe cuts than other functions of an organization.Jill is the director of her company's public relations department,and she has to convince her superiors that her department's function produces tangible results.To them,concepts such as goodwill are just "warm fuzzies." What should Jill say to help them appreciate the importance of public goodwill?