Multiple Choice
Which of the following distinguishes advertising from publicity?
A) the media channel in which it appears
B) whether it is paid for by the advertiser
C) whether it is generated by the advertiser or by consumers
D) the audience it is intended to reach
E) whether its message is aimed to inform or persuade
Correct Answer:
Verified
Correct Answer:
Verified
Q20: Refer to the passage below to answer
Q21: The objective of direct-response advertising is to
Q22: Paid persuasive communication that uses mass and
Q23: Why was Apple's "1984" advertisement so effective?
Q24: Advertising begins with the agency.
Q26: Several ads for a company have won
Q27: Which "key player" in the advertising world
Q28: Kindles,iPhones,and iPads are all examples of _.<br>A)broadcast
Q29: Using value billing,an advertising agency is paid
Q30: Newspapers,radio or TV stations,billboards,and so forth are