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    Advertising and IMC Study Set 2
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    Exam 2: Advertising
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    Which of the Following Is NOT Considered a Major Type
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Which of the Following Is NOT Considered a Major Type

Question 71

Question 71

Multiple Choice

Which of the following is NOT considered a major type of advertising?


A) brand
B) retail
C) direct-response
D) institutional
E) generational

Correct Answer:

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