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    Advertising and IMC Study Set 2
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    Exam 2: Advertising
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    When Using Which Type of Advertising Agency Does an Advertiser
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When Using Which Type of Advertising Agency Does an Advertiser

Question 39

Question 39

Multiple Choice

When using which type of advertising agency does an advertiser produce its own advertising?


A) home agency
B) agency-of-record
C) in-house agency
D) creative boutique
E) agency network

Correct Answer:

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