The Cost of Purchasing a 30-Second Advertising Spot During the Super

Multiple Choice

The cost of purchasing a 30-second advertising spot during the Super Bowl is typically millions of dollars.From the advertiser's perspective,what is the most important benefit of placing an advertisement during the Super Bowl?

A) the ability to reach a mass audience
B) the best media for introducing products
C) the ability to make personal connections with consumers
D) the likelihood that consumers will make an immediate purchase decision
E) the persuasive nature of television commercials