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    Advertising and IMC Study Set 2
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    Exam 18: Social Impact,responsibility, and Ethics: Is It Right
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    ________ Results When an External Message Drives People to Feel
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________ Results When an External Message Drives People to Feel

Question 19

Question 19

Multiple Choice

________ results when an external message drives people to feel a need or want to buy a product.


A) Demand creation
B) Direct marketing
C) Social marketing
D) Cause marketing
E) Mission marketing

Correct Answer:

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