The Main Concern the FTC Has When an Advertiser Makes

Multiple Choice

The main concern the FTC has when an advertiser makes substitutes for products during a demonstration (such as using a mixture of glue and water instead of ice cream) is whether the ________.

A) substitution is necessary
B) demonstration uses puffery
C) advertiser indicates that substitutes are used in the demonstration
D) consumer knows substitutes are used in the demonstration
E) demonstration falsely upgrades the consumers' perception of the advertised brand