Multiple Choice
Which of the following refers to the ethically questionable practice of companies paying or providing incentives for bloggers to post positive comments about products?
A) blogola
B) puffery
C) comparative advertising
D) commercial speech
E) substantiated claims
Correct Answer:
Verified
Correct Answer:
Verified
Q29: Bayer Aspirin claims that it relieves headache
Q30: Which federal agency oversees package labeling,ingredient listing,and
Q31: The FTC's policy on _relies on the
Q32: Cigarette advertising on _ has been banned
Q33: Explain the distinctions between ethics and morals.
Q35: List three ethical questions advertising professionals can
Q36: _ are frameworks for right actions and
Q37: Which of the following states a message
Q38: Use the information below to answer the
Q39: Which of the following was NOT required