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John Works for an Advertising Agency Whose Client Wants to Reach

Question 68

Multiple Choice

John works for an advertising agency whose client wants to reach Hispanic consumers living in Florida and Texas.He decides that one ad execution is sufficient because he believes that all Hispanics are the same.John is using a(n) ________ to make his decision.


A) heuristic
B) shortcut
C) unethical basis
D) stereotype
E) substantiation

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