Which of the Following Is a Reason That Advertisers Use

Multiple Choice

Which of the following is a reason that advertisers use other measures in addition to sales as a measure of advertising effectiveness?

A) Sales are never an accurate measurement of advertising effectiveness.
B) Measuring other data is far cheaper than measuring sales.
C) Manufacturers,and therefore their advertising agencies,lack access to sales data because it is collected by retailers and not shared.
D) Creating higher levels of brand recognition is a key objective of advertising and isn't necessarily reflected in sales.
E) Advertisers don't normally measure advertising effectiveness with other measures besides sales.