Which Question Would Most Likely Be Asked to Evaluate the Output

Multiple Choice

Which question would most likely be asked to evaluate the output of a PR campaign?

A) What was audience knowledge of the brand before the campaign?
B) Can we associate a change in product trial during the campaign?
C) What was the audience attitude toward the brand before the campaign?
D) How much and what kind of buzz are tweets generating?
E) Was there a change in repeat purchasing during the campaign?