Multiple Choice
Media planners operate with computer models of ________ to determine media selection,scheduling,and weights (amount of budget) .
A) animatics
B) media efficiency
C) heuristics
D) media optimization
E) wave analysis
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q49: Another way to look at advertising ROI
Q50: The possibilities for isolating variables in test
Q51: RoC Retinol Correxion is a skin cream
Q52: Media efficiency refers to reaching the largest
Q53: Any evaluation of an advertising campaign's effectiveness
Q55: You tell your friend about the research
Q56: In best practices for tracking studies,information is
Q57: A thorough evaluation of an advertising campaign
Q58: Magazine rates are based on the guaranteed
Q59: Of the following IMC efforts,which is most