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    Exam 17: Evaluating Imc Effectiveness
  5. Question
    Radio Stations Measure Their Audiences in ________ and Ratings
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Radio Stations Measure Their Audiences in ________ and Ratings

Question 147

Question 147

Multiple Choice

Radio stations measure their audiences in ________ and ratings.


A) response rates
B) conversions
C) traffic
D) circulation
E) coverage

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