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Aziza Is Responsible for Determining the Efficiency of an In-Store

Question 23

Multiple Choice

Aziza is responsible for determining the efficiency of an in-store coupon promotion for a new Cat Care food product.Which of the following would Aziza most likely use?


A) inquiry test
B) recognition test
C) break-even analysis
D) single-source research
E) test marketing

Correct Answer:

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