True/False
Although fairly inexpensive and widely used,single-source data should be used with caution because the data tend to be unreliable and weak in external validity.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q70: Which type of evaluative research involves arranging
Q71: Some online advertising uses a _ metric
Q72: In which type of evaluative research are
Q73: Which of the following public relations outputs
Q74: Single-source research is better for measuring the
Q76: A tracking survey is LEAST likely to
Q77: _ is a company that specializes in
Q78: What were the three objectives of the
Q79: You received a phone call one evening
Q80: Which of the following is most important