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________ Are the Various Ways a Consumer Interacts with a Brand,while

Question 114

Multiple Choice

________ are the various ways a consumer interacts with a brand,while ________ are the brand experiences that affect a consumer's feelings about a brand.


A) Touchpoints;critical touchpoints
B) Touchpoints;contact points
C) Contact points;touchpoints
D) Contact points;critical points
E) Touchpoints;critical points

Correct Answer:

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