Using the Percentage-Of-Sales Method of Budgeting,the Ratio of Advertising Expenditures

Multiple Choice

Using the percentage-of-sales method of budgeting,the ratio of advertising expenditures to sales from the previous year is multiplied by ________ to determine the new advertising budget.

A) the competition's sales
B) share of media
C) share of market
D) last year's sales
E) next year's sales forecast