Multiple Choice
The objective for the new IMC campaign for Mean Jeans is to increase share of wallet from 18% to 25%,an increase of 7%.Which of the following is missing from this objective for it to be measurable?
A) a budget
B) a media plan
C) a time frame
D) a specific effect
E) a strategy
Correct Answer:
Verified
Correct Answer:
Verified
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