Multiple Choice
Which of the following is NOT a reason that execution of a global campaign is usually more complex than a national plan?
A) The creative work may need to be reshot with local models and settings.
B) There may be favoritism toward local companies.
C) Government approval of television commercials can be difficult.
D) Agencies often are unavailable to assist the advertiser in campaign execution.
E) Language is a problem for a campaign dependent on words rather than visuals.
Correct Answer:

Verified
Correct Answer:
Verified
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