Multiple Choice
Kevin has taken over the international operations of his company.He contends that advertisers must consider differences among countries,including local culture,media availability,and legal restrictions.Which strategy is Kevin most likely to follow?
A) centrally conceived campaign
B) localization
C) standardization
D) cooperation
E) synergy
Correct Answer:
Verified
Correct Answer:
Verified
Q33: Total communication programs consider all sources of
Q34: The execution of a global campaign is
Q35: An IMC measurable objective can contain a
Q36: Compare and contrast the local initiative and
Q37: Through _,an IMC plan carefully considers and
Q39: Which of the following is NOT a
Q40: Julian and his planning team are creating
Q41: All touchpoints are contact points,but not all
Q42: Which of the following refers to the
Q43: Refer to the passage below to answer