Refer to the Passage Below to Answer the Questions That

Essay

Refer to the passage below to answer the questions that follow.
Head Over Heels is a unique children's toy and shoe store.It is the only store in town that has a large selection of infant and educational toys and that features brands such as Thomas the Tank and Madeline.Head Over Heels carries the largest selection of Stride Rite shoes in town,as well.The store advertises all year,but it advertises more heavily around back-to-school time for shoes and the holidays for toys.
-This year,Head Over Heels has the IMC objective of increasing share of wallet by 10% during the back-to-school sale season.Which IMC tools would you recommend for an IMC plan designed to meet this objective?