menu-iconExamlexExamLexServices

Discover

Ask a Question
  1. All Topics
  2. Topic
    Business
  3. Study Set
    Advertising and IMC Study Set 2
  4. Exam
    Exam 15: Media Planning and Negotiation
  5. Question
    What Is a General Rule of Thumb Regarding the Number
Solved

What Is a General Rule of Thumb Regarding the Number

Question 17

Question 17

Multiple Choice

What is a general rule of thumb regarding the number of exposures needed for a message to sink in?


A) one to two
B) two to three
C) three to ten
D) six to twelve
E) ten to fifteen

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q12: Name and describe the information sources that

Q13: Consider the following magazine media schedule as

Q14: Several full-service advertising agencies have made their

Q15: Kyle,a media planner at an advertising agency,has

Q16: In radio,the percent of homes actually tuned

Q18: A designated marketing area (DMA)assignment is based

Q19: One advertising agency's client wanted to use

Q20: Rates for _ advertisements are based on

Q21: If a flighting strategy works,there will be

Q22: The newspaper in Panama City,Florida,The News Herald,charges

Examlex

ExamLex

About UsContact UsPerks CenterHomeschoolingTest Prep

Work With Us

Campus RepresentativeInfluencers

Links

FaqPricingChrome Extension

Download The App

Get App StoreGet Google Play

Policies

Privacy PolicyTerms of ServiceHonor CodeCommunity Guidelines

Scan To Download

qr-code

Copyright © (2025) ExamLex LLC.

Privacy PolicyTerms Of ServiceHonor CodeCommunity Guidelines