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The Estimate of ________ Adjusts the Calculation of an Audience

Question 112

Multiple Choice

The estimate of ________ adjusts the calculation of an audience to exclude waste coverage so it more accurately reflects the percentage of the target audience watching a program.


A) frequency distribution
B) gross rating points (GRPs)
C) targeted rating points (TRPs)
D) share of voice
E) total audience impressions

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