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    Advertising and IMC Study Set 2
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    Exam 14: Owned,interactive, and Earned Media
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    The Media Used in Promotions for a Store,product,or Event Are
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The Media Used in Promotions for a Store,product,or Event Are

Question 131

Question 131

Multiple Choice

The media used in promotions for a store,product,or event are referred to as ________.


A) press kits
B) sales kits
C) corporate materials
D) merchandising materials
E) direct response materials

Correct Answer:

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