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    Exam 14: Owned,interactive, and Earned Media
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    Which of the Following Makes a Cell Phone or Smartphone
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Which of the Following Makes a Cell Phone or Smartphone

Question 141

Question 141

Multiple Choice

Which of the following makes a cell phone or smartphone a personal point-of-sale device?


A) tagging
B) branded entertainment
C) guerilla marketing
D) product placement
E) mobile marketing

Correct Answer:

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