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To Get Consumers to Come Back Frequently to Its Website,Amazon

Question 83

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To get consumers to come back frequently to its website,Amazon.com is considering developing a series of movie critics and book reviewers discussing DVDs and books that are available to the market that week.The format is designed to be entertaining.Explain what this internet practice is called and why advertisers are starting to use it more often.

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These are called webisodes,which are sim...

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