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    Advertising and IMC Study Set 2
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    Exam 14: Owned,interactive, and Earned Media
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    Explain Why Advertising Planners Are So Interested in Media That
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Explain Why Advertising Planners Are So Interested in Media That

Question 101

Question 101

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Explain why advertising planners are so interested in media that generate buzz.

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Advertising planners are interested in m...

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