Multiple Choice
Refer to the following passage to answer the questions below.
Allison works in the media department of a large advertising agency.Her biggest client is P&G,a major manufacturer of consumer packaged goods that spends billions on consumer advertising every year.Allison is putting together a media plan for P&G using a variety of media vehicles.
-Allison's media plan calls for advertising in national newspapers.If P&G doesn't care where its ads run in the newspaper,what rate will Allison request for her client?
A) run-of-paper (ROP) rate
B) display ad
C) supplement rate
D) classified rate
E) differential rate
Correct Answer:

Verified
Correct Answer:
Verified
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