Multiple Choice
P&G is concerned that some of the controversial programming on television today hurts its brand's image if the company advertises during that type of programming.Allison suggests that P&G should develop its own family-friendly programming,assuming the total financial responsibility for producing the program and providing the accompanying commercials.What form of television advertising would P&G be undertaking?
A) sponsorship
B) participations
C) spot announcements
D) on-network syndication
E) specialty television
Correct Answer:
Verified
Correct Answer:
Verified
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