Multiple Choice
Starbucks is interested in radio advertising and wants to reach consumers at the best time of day to get them to drive into a Starbucks location.Research has shown that 80 percent of consumers drink the majority of coffee before going to work or on their way to work.What daypart would you recommend Starbucks use to reach these consumers?
A) 6 to 10 a.m.(morning drive time)
B) 10 a.m.to 3 p.m.(daytime)
C) 3 to 7 p.m.(evening drive time)
D) 7 p.m.to midnight (nighttime)
E) midnight to 6 a.m.(all night)
Correct Answer:
Verified
Correct Answer:
Verified
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