Essay
Jim was looking for information on jet skis because he was interested in buying one.He went to the internet and "googled" the key words jet skis.Several results were returned,and he noticed that there were several "sponsored links" to businesses selling jet skis and accessory items along the top and right side of the search results page.In fact,"Honda Jet Ski Deals" was in blue along the top,and when Jim clicked on it,it took him to Honda Motorcycle's website where he could get more information on Honda jet ski products.Explain the type of marketing used in this scenario and how it connects a customer to brands.
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In this scenario,Jim uses Google,a searc...View Answer
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