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For Print Media, Refer(s)to Copies Sold,and Estimate(s)the Actual Readership

Question 33

Multiple Choice

For print media,________ refer(s) to copies sold,and ________ estimate(s) the actual readership.

A) circulation;frequency
B) circulation;impressions
C) frequency;circulation
D) impressions;circulation
E) exposure;gross impressions

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