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    Exam 12: Media Basics
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    In the Broadcast Industry,which of the Following Converts a Raw
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In the Broadcast Industry,which of the Following Converts a Raw

Question 57

Question 57

Multiple Choice

In the broadcast industry,which of the following converts a raw number of households to a percentage?


A) gross impressions
B) ratings
C) frequency
D) circulation
E) engagement

Correct Answer:

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