True/False
Media brokers work for a specific medium,such as a magazine or local television station,and their objective is to build the best possible argument to convince media planners to use the medium they represent.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q67: Members of which of the following generational
Q68: Traditional measured media such as print and
Q69: What is a media mix?
Q70: Refer to the following passage to answer
Q71: _ is branded entertainment,designed to engage customers
Q73: In traditional mass media,communication is a one-way
Q74: The internet,mail,and telephone are all examples of
Q75: The biggest problem with product placement is
Q76: Ronny finished college three years ago and
Q77: The term multiplatform describes multichannel and multimarketing