Arthur Works at an Advertising Agency and Is in Charge

Multiple Choice

Arthur works at an advertising agency and is in charge of the visual look of the message,both in print and TV,and how it communicates mood,product qualities,and psychological appeals.He makes decisions about whether to use art or photography in print,film or animation in television,and what type of artistic style to use.He was trained in graphic design and designs ads,but he rarely creates the finished art.What is Arthur's job title?

A) producer
B) art director
C) advertising director
D) creative director
E) creative strategist