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    Advertising and IMC Study Set 2
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    Exam 10: Promotional Writing
  5. Question
    ________ Include(s)all Elements That Readers See in Their Initial Scanning;these
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________ Include(s)all Elements That Readers See in Their Initial Scanning;these

Question 108

Question 108

Multiple Choice

________ include(s) all elements that readers see in their initial scanning;these elements are set in larger type size than other elements of a print ad.


A) Body copy
B) Display copy
C) Adese
D) Headlines
E) Subheads

Correct Answer:

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