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    Advertising and IMC Study Set 2
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    Exam 10: Promotional Writing
  5. Question
    The Text of the Ad Is Known as the ________
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The Text of the Ad Is Known as the ________

Question 124

Question 124

Multiple Choice

The text of the ad is known as the ________.


A) headline
B) overline
C) body copy
D) subhead
E) tagline

Correct Answer:

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