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What Is the Purpose of the Closing Paragraph in Body

Question 96

Multiple Choice

What is the purpose of the closing paragraph in body copy?


A) to give readers interesting information so that they go back and read the full body copy
B) to provide specific information such as price and warranty
C) to highlight the required disclaimers
D) to draw the reader's attention to the selling premise
E) to refer back to the creative concept and wrap up the Big Idea

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