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    Advertising and IMC Study Set 2
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    Exam 10: Promotional Writing
  5. Question
    Why Is Language More Important in an Advertisement for a High-Involvement
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Why Is Language More Important in an Advertisement for a High-Involvement

Question 7

Question 7

Essay

Why is language more important in an advertisement for a high-involvement product than for a low-involvement product?

Correct Answer:

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A consumer spends very little time think...

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