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    Advertising and IMC Study Set 2
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    Exam 1: Strategic Brand Communication
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    A Strategy or Activity That Makes a Product More Useful
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A Strategy or Activity That Makes a Product More Useful

Question 25

Question 25

Multiple Choice

A strategy or activity that makes a product more useful or appealing to consumers or distribution partners is called ________.


A) product adaption
B) brand identity
C) a pull strategy
D) a push strategy
E) added value

Correct Answer:

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