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    Advertising and IMC Study Set 2
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    Exam 1: Strategic Brand Communication
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    Which of the Following Refers to the Help Provided to a Customer
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Which of the Following Refers to the Help Provided to a Customer

Question 33

Question 33

Multiple Choice

Which of the following refers to the help provided to a customer before,during,and after a purchase?


A) customer service
B) brand stewardship
C) brand management
D) relationship marketing
E) integrated marketing

Correct Answer:

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