Multiple Choice
Refer to the following passage to answer the questions below.
Johnson & Johnson manufactures health and beauty aid products under several brand names.The company sells its products to end consumers through retail stores such as grocery,drug,and discount stores.J&J employs a sales force that calls on intermediaries,such as wholesalers and retailers,and spends part of the promotion budget on trade deals to influence intermediaries to carry the company's brands.The remainder of J&J's promotion budget is spent on mass advertising and sales promotions,such as coupons,targeted toward consumers.
-Which promotion strategy is J&J pursuing?
A) push only
B) promotional pricing
C) direct
D) pull only
E) push and pull
Correct Answer:

Verified
Correct Answer:
Verified
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