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    Advertising and IMC Study Set 2
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    Exam 1: Strategic Brand Communication
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    ________ Refers to How Consumers See a Brand Relative to the Other
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________ Refers to How Consumers See a Brand Relative to the Other

Question 149

Question 149

Multiple Choice

________ refers to how consumers see a brand relative to the other brands in the product category.


A) Segmenting
B) Targeting
C) Differentiating
D) Positioning
E) Trademarking

Correct Answer:

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